It’s the TAG Heuer Meridiist Automobili Lamborghini. It’s smaller than a Lamborghini, but every bit as ugly. It will also be owned by the lucky few for whom council tax bills are something to be laughed off and paid with loose change, rather than a crippling monthly burden.

meridiist-automobili-lamborghini

Suppose it’s also for people who have better things to do with their lives than spend hours and hours slowly scrolling through lists of “apps” they have no intention of buying or using.

We were hoping the recession might have killed off rubbish ideas like this, but no. A Swarovski crystal version in gold trim with a better camera will be along soon.