Bloody hell, this is not pleasant. Viewer discretion is advised when watching the Bloggie promotional video of fashionable youths poncing about on mopeds and waveboards, then having a party at which everyone compares hair products and whose styling product has lasted best throughout the rigorous day.

sony bloggie 1

NEEDS SMASHING IN THE: Face.

sony bloggie 2

NEEDS SMASHING IN THE: Bottom.

sony bloggie 3

NEEDS SMASHING IN THE: Bottom, bottom.

sony bloggie 4

And that’s how stupid you look holding a camera with a 360-degree lens on the top of it. How does one even go about playing back and watching a 360-degree video?

sony bloggie 5

With thanks to “Scott” for bravely browsing through hellish world of Sony product pages.