Philips Fidelio and LIFESTYLE PHOTOGRAPHY!
We do like the ones about music. It’s hard to illustrate a man listening to music, so here he is, looking as the empty space where he imagines the sound waves might be:
Incredibly, that unit seems to have been Photoshopped in, as its legs are not producing any shadows. You’d think it would be easier to set this dull scene up in a corner of the office than create it digitally.
filed in PROMOTIONAL PHOTOGRAPHY on Jun.15, 2010
June 15th, 2010 on 12:29 pm
Wow, now that really is terrible. I know there’s a recession on, but just cutting and pasting random furnishings and stock model photography? Phillips should hang their collective art-department heads in shame.
Actually, I bet this image is to go on the packaging or be buried on page 7 of the manual. Not that it will have a manual. At least, not a proper one anyway.
June 15th, 2010 on 12:54 pm
Bet that gets him into all the best parties.
June 15th, 2010 on 1:24 pm
What a mournful picture. A lonely man staring into space in his oppressively white and clean non-existent pretend flat. If a Philips Fellatio (whatever one of those is. Some kind of fancy iPhone stand?) fails to put a smile on that handsome chap, who’s probably even got to touch a woman or two in his time, what hope does it have of brightening up our miserable lives? At least give the guy a similarly sad looking and bland girlfriend. There’s got to be something to aspire to in there, Philips.
June 15th, 2010 on 3:58 pm
Definitely would. I’ve never had a Philips product that wasn’t shit, but they’re doing pretty fucking well in the “picking attractive men for promotional photography” stakes.
June 15th, 2010 on 6:17 pm
“Incredibly, that unit seems to have been Photoshopped in, as its legs are not producing any shadows.”
Do you mean the table or the guy?
June 15th, 2010 on 8:43 pm
Werrlll – it has the same Photoshop originated shadow as the sofa. I wonder if the background is actually the fake bit . It might have been taken somewhere else and Philips decided that they could just swap out the German sausage factory for something else ?
Oh and who’s or whose the kid – see the small pic ?
June 17th, 2010 on 8:11 am
That image is so badly comped it actually makes me angry, but then I’m sure the poor art director has long since had the gives-a-fuck wrung from him by dick clients and crap budgets.