Sony's made some new digital cameras for today

Meet the DSC W50 and W30. It doesn't really matter which one is which. They're both 6.0 megapixel and the BIG EXCITING NEW THING is some sort of anti-blur technology that you'll never use.





Cameras just aren't exciting any more, now that phones can do everything to a slightly lower but still acceptable standard. And to think we once paid £600 for a Digital Ixus.

SONY ANNOUNCES TWO NEW SLIM W-SERIES DIGITAL STILL CAMERAS WITH 'ANTI-BLUR' TECHNOLOGY - FOR SHARPER SHOTS

6 effective Megapixels, Large LCD screens, ZEISS 3x Optical Zoom, and great STAMINA battery life, Feb 13, 2006

Berlin, 13 February 2006 - The Sony Cyber-shot W30 and W50 offer the perfect combination of sleek looks and superb image quality, whilst also offering great value for money. With 'Anti-Blur' High Sensitivity ISO1000 they're both ideal for sharper shots when shooting moving subjects, indoors or for more natural shots without the need of a flash. Combined with the Carl Zeiss Vario-Tessar 3x Optical Zoom lens and a 6.0 effective Megapixel Sony Super HAD CCD at their heart the results are sharp and vibrant every time. The cameras also feature a 6x Precision Digital Zoom, and a 13x VGA Smart Zoom to help you view subjects near and far. Plus, you'll never miss a shot with up to 400 shot* STAMINA battery life using the supplied LITHIUM-ION battery. Perfect for people who want the optimum mix of style and affordability.

'Anti-Blur' technology for sharper shots
Thanks to the Cyber-shot W30 and W50's High Sensitivity 'Anti-Blur' technology you can shoot in difficult conditions, such as low light, reducing the risk of hand shake blurring your pictures. It also allows you to capture moving objects with less blur, likewise you can be moving (such as in a car) shooting a stationary object - an option that is not possible if you're just using a camera with an optical image stabiliser. High Sensitivity even allows you to shoot with out the flash, resulting in pictures that are as sharp as when using a flash but far more naturally lit. Traditionally High Sensitivity would lead to an increase in noise, however utilising the Sony developed Clear RAW NR feature, the signal to noise ratio is greatly improved. The Sony Clear RAW NR original algorithm system reduces colour and luminance noise, enabling shooting with significantly higher sensitivity (up to ISO 1000). This ensures images with less noise and finer detail. This is especially beneficial when shooting in low-light conditions. With the Cyber-shot W30 and W50 you can relax in the knowledge that your photo opportunities will be never limited, and the results stunning every time.

Share with Style
The Cyber-shot W30 offers a convenient 2-inch LCD screen and a sleek and stylish aluminium face. The Cyber-shot W50 includes a large 2.5-inch LCD screen - allowing you to clearly frame, view and review images with ease - packaged in a sophisticated and slim all aluminium metal body. In addition to sharing your favourite pictures on the large LCD screen, images can be viewed on a connected TV screen. With the 16:9 shooting mode you can even shoot wide-screen images for playback on a wide-screen TV. Of course, images are also stored on optional Memory Stick Duo or Memory Stick PRO Duo for you to save on a PC or print out. Both cameras feature a 32MB worry-free internal memory, so you can be safe in the knowledge that you will never miss a great photo opportunity again. They both also features high speed USB 2.0 and PictBridge, the standard for printing directly to compatible PictBridge photo printers, such as the Sony DPP-FP50. The new Cyber-shot Viewer software that is supplied with both cameras offers a fast and easy to use solution for importing pictures to your PC, browsing and sharing your pictures using a new and unique calendar function, or even making simple edits such as red-eye reduction or trimming.

Sophisticated Features combined with Ease of Use
Thanks to a user-friendly layout and separate new 'Play' button, users can easily check their images without entering a complicated menu. Additionally, the new function and icon guide is great for beginners as it guides you through the main functions such as flash, macro and self-timer settings on the camera's LCD screen. Other great features include seven Scene Selection shooting modes to capture the mood of every moment. For Twilight, Twilight portrait, Landscape, Soft snap, Snow, Beach and High Sensitivity, just point and shoot while the automatic settings do all the hard work and produce excellent quality images. If you're not sure which is best for your shooting situation, then don't worry the function guide will display an accompanying explanation of the Scene Selection mode.

Greater Appeal
A great range of optional accessories are also available for the Cyber-shot W30 and W50, such as a durable black leather carry case (LCS-WE), spare LITHIUM-ION Type G rechargeable battery (NP-BG1), a smart underwater Sports Housing that you can use up to 3m underwater (SPK-WA), and variety of dedicated filters and high grade lenses.

Your language
A staggering choice of 15 menu languages on the Cyber-shot W30 and W50 is another great solution to ensure easier operation. Menu languages include: Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, and Swedish. The Cyber-shot W30 and W50 will be available throughout Europe from March 2006.