Bizarre Promotional Scenario of the Week

Here's Belfast inhabitant "Captain Cleanup" encouraging a monster and a 35-year-old schoolgirl to keep the city tidy.



We doubt it's "monsters" and "schoolgirls" generating the majority of the city's waste. Captain Cleanup needs to sort out all the syringes down in Woodvale before tackling the easy targets.

Belfast's caped crusader declares war on litter

Belfast's infamous superhero is swooping back to primary schools this spring in a renewed effort to drive home the council`s anti-litter message.

Caped crusader, Captain Cleanup, has decided to bring back his popular roadshow following the huge success of last year's tour round 30 Belfast primary schools – and he'll be arriving in style in his very own Cleanup Mobile.

Captain Cleanup, the award-winning driving force behind Belfast City Council's 'Don't drop it – stop it!' anti-litter campaign, will bring his interactive pantomime to schools once again, having declared outright war on arch-nemesis, General Grime and his litterbugs.

Councillor Cathal Mullaghan, chairman of the council's Health and Environmental Services Committee, said:

"We had very positive feedback from pupils who took part in the roadshow last year and due to phenomenal demand, Belfast's very own caped crusader will be making a welcome return to schools to promote our anti-litter campaign. There will also be a few new characters making their roadshow debut.

"The aim of the roadshow is to encourage the adults of tomorrow to take a pride in their city and change young people's attitudes towards littering generally. It is a serious message but the pupils have a lot of fun taking part."

Belfast City Council has an ongoing schools programme and its anti-litter education packs have notched up national awards.

The roadshow will visit primary schools across the city during the coming weeks.