Sony Ericsson very kindly emailed out a photo of a woman in very nice shoes
Her name's Amy. Or at least the file name started with Amy. She's either a singer or in a band. That's as much as we can narrow it down.
The only thing we know about modern music is that guitars seem to be back in fashion and it's not weird for men to have long hair any more.
Fortunately, there's a press release all about it.
The only thing we know about modern music is that guitars seem to be back in fashion and it's not weird for men to have long hair any more.
Fortunately, there's a press release all about it.
Telecommunication giants collaborate with music artists
In unique online enterprise
Sony Ericsson and Vodafone offer consumers 'The Inside Tracks' on London
In a groundbreaking new campaign poised to expose London in all its grit and glamour, Sony Ericsson and Vodafone introduce The Inside Tracks - an online site with downloadable navigation content which will enable users to take advantage of the Capital as the trend-setting, culturally-rich musical hub that it is.
There is only so much you can learn from a traditional guide book. Harnessing the youthful experience of three talented, breaking music artists, The Inside Tracks will comprise bespoke audio packages and customised maps created specifically for the Capital. This initiative will celebrate the launch of the Sony Ericsson W715 Walkman(tm) phone and bring to life the exclusive Vodafone 'Find and Go' navigation functionality.
Composed and narrated by a trio of cool and beautiful independent singer-songwriters at the cutting edge of Britain's music scene - Amy Studt, Zarif and Eliza Doolittle - these exclusive guides will provide a uniquely personalised insight into London and demonstrate the possibilities afforded by 'Find and Go'.
The 'Find and Go' service on the W715 Sony Ericsson Walkman(tm) phone is a personal satellite system which allows users to easily navigate and make use of their surroundings via their handset. The turn-by-turn GPS guidance with 3D maps, and voice instructions that announce street names, will enable people to easily seek out Zarif's favourite watering hole or the vintage boutique which is the source of Eliza Doolittle's unique style. Vodafone customers will also be able to download these maps direct to their phones at no extra charge*.
Consumers can download a little piece of the city at its most intimate and revealing by simply visiting www.sonyericsson.com/insidetracks
Dave Hilton, Marketing Director Sony Ericsson UK and Ireland: "It was important that this collaboration between Vodafone, Sony Ericsson and the three talented young musicians enabled us to communicate the reality of 'Find and Go' to consumers, illustrating the feature in an engaging way. We feel that The Inside Tracks does just that; working across different media to combine entertainment with cutting-edge technology in a practical yet exhilarating guide to the Capital."
The Inside Tracks campaign, created by Brando and Dare, combines online and PR to drive awareness of the new W715 handset, as well as highlighting the 'Find & Go' service exclusively available on Vodafone.
For more information or to purchase the Sony Ericsson W715, available exclusively on Vodafone go to www.vodafone.co.uk/w715
Notes to Editors:
About Amy Studt
Originally from Bournemouth, Amy Studt is a singer-songwriter who made her musical debut in 2002 aged only 14. In 2003 her single "Misfit" reached the Top Ten, whilst her critically acclaimed debut album "False Smiles" sold nearly 200,000 copies in the UK alone. During 2007 Amy supported Razorlight, performing under the alias Jane Wails in an attempt to avoid the limelight and combat stage-fright. Amy's latest album "Paper Made Men" was released in May 2008.
About Eliza Doolittle
A solo singer from North London, Eliza Doolittle currently works with a full live line-up including bass, drums, keyboards and guitar. Her influences stretch from Stevie Wonder and Minnie Ripperton to Destiny's Child, Joni Mitchell and Arctic Monkeys. Eliza describes her style as "A culinary mix of soul-felt pop in the old school sense, with a little fruit, spice, sugar and nuts". Her debut single "Rollerblades" will be released in the last week of June, which will be followed by her first album in July.
About Zarif
Zarif is a 23 year old singer-songwriter from North London. She creates her own brand of quirky retro-tinged soul and has recently been busy touring with the Nextmen, playing festivals such as Glastonbury and Bestival. Zarif's first single "Let me back" is out on April 6th and her debut album will be released later in the Spring and will include "Box Of Secrets" which recently featured on an advert for Sky TV.
Item posted at 12:29 PM
22 Comments:
I'd like to get Inside her Tracks.
I find her footwear disturbing.
Overuse of 'very' in headline. 6/10.
Not a good place to sit if anyone opens that door.
Photoshop disaster? Or just plastic armits and wonky legs?
Woah, random! I used to know that girl. She was friends with my brother and wrote piano music that sounded slightly like Tori Amos.
Would.
I'd like to hang out the back of... oh god, no, this isn't working. I keep getting this image of Mrs Idiot plonking down that mug of tea. I feel like I'm sullying the domestic bliss.
You have to promise she's not judging us so we can all relax again.
Is that Dulux coffee-tinged paint? I can't make it out.
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It's fine, benny lemon - I promise I'm not judging you or Idiot. And I certainly wouldn't plonk tea or any liquid for that matter - Idiot hates water marks.
What's an "armit"?
Don't worry, no-one's opening that door except me. I'm keeping the key in my pants.
They're going to want to get a draught excluder for the bottom of that door.
Hell, even the walls don't reach the floor - Are the walls slowly lifting off the floor and floating away, or has the floor suddenly dropped, trapdoor style and she's about to plummet out of sight in the next shot?
And what actually is happening with the floor anyway? Is it wooden boards or is it a closeup photo of the shit bathroom lino in my last house? Come on, it can't be both...
Bloody marketing blokes, can't bloody leave anything alone.. 'must just touch up the floor a bit... now the armits...'
I'd like to touch up her armits.
By Golly! Badben's right. Again. The walls don't touch the floor. WTF? Why would you live in a house where the walls don't touch the floor? Why? Dammit. That's going to occupy my whole weekend now.
Research on armit porn will just have to wait.
"fit"
It was that GigerPunk bloke who said about the walls not touching the floor. I said some other shit. Isn't it?
Not sure, you've confused me now by ending your sentence with "Isn't it?" Which makes me think you're speaking in Welsh, see?
But then, I don't sound Welsh so that must be you then.
One or both of us was talking shit at some point no doubt, I'm happy enough to share the honours with you.
wv: dorty = Oirish for 'dirty' I believe?
That's most considerate, thanks. Look you.
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