Thursday, April 02, 2009

"We are very excited about the opportunities that our battery lineup brings to the market"

We have received a press release about Maxell returning to the battery business. It's one of the best-formatted releases we've ever received - all the more impressive as it was read in Hotmail and forwarded by a man who wants to be known as "JG".

Yet the formatting survived. If Maxell's new line up of alkaline cells is as impressive as its email design skills (probably not, as the person who designs the batteries is bound to be a different person to the person who sends out the press releases, probably even working in a different building) it's definitely onto a winner.



Who'd have thought that the name "Maxell" was derived from "maximum capacity dry cell"?

11 Comments:

Anonymous Allie Schick said...

Thanks for the recognition! The release was powered by us here at Virtual Press Office. Check out our site, and visit our blog!

1:29 PM  
Anonymous Anonymous said...

"Anyone interested should contact Armando Silva".

Thats like an invitation. Might even be a 'girl'. Who is into batteries. mmmmmm

1:31 PM  
Anonymous Lord Jeffrey Archer said...

Best update ever!!!

Armando sounds like some swarthy italian bloke. Better off with Cheryl, the Corporate Communications Manager.
She also sounds a bit italian, so might have a tache (this may or not be a positive). On the plus side, Cheryls are usually dirty whores.

1:40 PM  
Blogger ill said...

Nice!

1:46 PM  
Anonymous Anonymous said...

They should bring back the guy sitting in the chair advert or update it....

2:11 PM  
Anonymous Enn said...

Nothing gets me as hot as a flashy email advert. Yet porn spam does nothing for me.

Maybe that's because porn spam doesn't cater to my rather specific rape-asians-while-hamsters-watch-and-paint-the-scene fetish. Surprisingly many flashy email adverts do.

5:52 PM  
Anonymous Anonymous said...

Batteries make me go squee. Please post more battery porn.

6:48 PM  
Anonymous Trilby said...

Anonymous, if you look very, very closely at the press release you may just be able to spot "the guy sitting in the chair".

7:55 PM  
Anonymous Anonymous said...

fu@k you Trilby, I obviously meant bring the campaign back as a proper full on TV "creative"

prick

8:25 PM  
Anonymous North Point said...

I didn't know Maxell did batteries. Cassette tapes, yes. Batteries, no. Amazing. I agree with Lord Jeff. Best update ever.

4:44 AM  
Anonymous prick said...

yes?

6:02 PM  

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